![]() ![]() Other perks like free downloads and birthday discounts are also inexpensive ways to say thanks and build up that loyalty level, which you’re going to need as an insurance policy the next time you screw up (and you will). I absolutely love this at the airline, hotel, and rental car programs I’ve joined. A dedicated line at a check-in/checkout counter for loyalty program members, for example, sends a clear message of value. Little things that don’t cost a company much can go far toward rewarding a customer for her business.Ī great place to start is with the time currency. Harvard Business Review tells us that the cost to acquire a new customer is five to 25 times higher than keeping a current one, and that increasing retention rates by just 5 percent increases profits by 25 to 95 percent. Customers receive it from brands as well as spend on them. In this article, we’ll explore a few easy ways brands can increase customer loyalty and answer a common question: why doesn’t Amazon have a loyalty rewards program? Easy Steps to Customer Loyalty Satisfy time and time again in one area, and you’ll have saved up enough of the customer’s loyalty currency to spend on expansion into new sectors. This is known in marketing as the “halo effect,” and it’s one of the drivers behind the success of Amazon and Apple, which have wandered far away from their original core offerings. ![]()
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